Jon LinkedIn PullBackJon Carlson – the dog that started this blog.  Editor, writer, sweeps up/cleans up… Experiences range from in-house Agency at a Fortune 200 industrial company… to founder and for 10 years the successful Managing Director of a mid-sized Ad and PR B2B Agency… on to a role with a well-known Silicon Valley firm as lead for big-brand OEM co-marketing and strategic Marcom supporting enterprise storage segments.  Particular interest in high-performance compute, Exchange and SAN environments. At various other times a working journalist, professional news photographer and creative director/producer with national art and film festival medals.  This unusual breadth is bolstered by having lived thru the disruptive transitions of:  typewriter to terminal, marker-squeekies to digital design, and now the new media explosion of social networks that put a final cap on the Rolodex card file.   Opinionated and passionate about customer communications. Connect w/Jon on Twitter ; Connect w/Jon at LinkedIn.


AgersPixCarl Agers – 20+ years working both the Client and Agency side,  a principal consultant for San Francisco-based Thought-Matrix and prolific technology writer/contributor on the Enterprise Storage front.  Along the way, Carl  founded Tager Group, his own successful marketing consultancy firm, directed global product and marketing initiatives for USWeb/CKS, was a field marketing manager for Motorola where he launched groundbreaking wireless communications products and joint-marketing campaigns with leaders such as  Compaq, HP and IBM.  Also, on the client-side for Dell, Carl was a senior product manager in the portable products group successfully launching over 15 products worldwide.  A strategic touchstone for his clients… a passionate communicator with well-earned opinions about sales support, mobile platform outreach and the rare blend of street smarts, book learning and thoughtful introspection.  Connect w/Carl on Twitter at:


JCairo2John Cairo – A client-side, C-level working pro steeped with International marketing experience, both B2B and B2C, honed through innovative co-branding initiatives for divisions of Masco and TOTO involving the Venetian Macau, LV’s MGM City Center (in 2005, the largest building project in the world) and literally hundreds of hotel properties in China, Latin America, Dubai.  On the NA domestic side, John brought creative marketing solutions to luxury showrooms using branded merchandising boutiques and the power of co-marketing.  For three+ decades, John has set himself apart with an ability to create clear goals, measurable strategies and flawless execution.  To the blog, John brings wit as well as wisdom offering his thoughts on branded collaborations, and multi-partner marketing alliances. Often remarks: “I’m less worried where I’m going than just how do I innovate and get there first…”   Follow John on Twitter at


rowe (2)David Rowe – An Agency-side B2B planning and buying  professional who for two+ decades has executed media strategies for some of the most respected global Ad Agencies out there.  Since 2001, Dave has been with Doremus /San Francisco– a B2B specialty firm part of the Omnicom group, as VP/Media Director.  Experienced with accounts such as Intel (where he directed the brand transition from trade media to broader business, consumer print, outdoor and television),, Bank of America, Seagram and Consolidated Freightways.  Dave has handled media for such household brands as:  Ghiradelli Chocolate, Rug Doctor, Rice-A-Roni, Ventura Software, the St. Francis hotel and S&W Fine Foods.  Specific to new media, Dave made the first online media buy for Intel and is responsible for negotiating over 200 media offers as part of the Intel Inside program.  Follow Dave on Twitter at:


CByers smallCharles Byers – A recognized B2B, technical marketing communications expert with global experience in PR, Advertising, and Brand Management on both the Agency and Client sides.  Building from his early roots as a newspaper journalist, Chuck became the Atlanta office executive lead for the world’s third-largest public relations firm, was then a general partner in a private mergers/acquisitions company, and then moved to Silicon Valley to lead brand management for Taiwan Semiconductor Mfg Co evolving a strategy which resulted in TSMC being recognized as one of the 50 most valued brands in the world.  Twice a winner of PRSA’s Silver Anvil award, he is now the Managing Partner in a Business Learning Consortium and an adjunct professor at Santa Clara University.  He also continues to consult for well-known technology companies on the evolving communications landscape.  Connect w/Chuck on Twitter at: