(Read time: 3 minutes) I’ll try not to boil the “tool” ocean. Rather, this is a recap of some day-to-day, practical apps that I use most every day – and a few I’m investigating. Hope the post is useful in suggesting a framework for exploration. Beyond this… Google and Bing for more referrals than you can handle.
Tool Sites for name checking, branding: Who owns your brand in today’s social media landscape? Seriously… have you staked out your brand/brand names in the hot new media real estate market? These tools will allow you to quickly check
- Namechk .com
- Twitter: Who Owns What, the Social Brand Index/Twitter
- 30 Web2.0 Sites to Manage Your Brand and Control Your Message – One of the best round-ups I’ve seen in a long time. Good recap of sites like Digg, Del.icious.us, YourElevatorPitch, Shoutwire, StumbleUpon, Ma.gnolia and others…
Twitter Tools (NEW) for Businesses: A keyword tracking tool plus a best practices manual.
Guzzel.it : Newly launched, customizable using keywords; a newsfeed RSS reader.
Lasyfeed (still in beta): innovative tool to monitor realtime web and information discovery. takes a promo code to test drive; video demo available here. I’ll be doing a review in the near future.
Trendrr: Automated tracking/reporting of social and digital media. Free plus paid option. You pick the sites and variables. Listen, measure, compare.
Twitnest: Just one way cool/way fun tool. Provides the Twitter user with a visualization of who you follow and their inter-relationships. Very much in the vein of the Visual Thesaurus tool from years back.
BoardTracker :A message board tracking tool with categorized features and uer inputs. Searchable threads. Free plus premium account options.
CoTweet: Self proclaimed: “how business does Twitter” a beta app providing for multiple accounts/multiple uses; keyword monitoring and trend tracking, duty cycle alerts, click tracking, tweet scheduling, threaded conversations, and more. Soliciting sign-ups/testing accounts.
Twubble: Searches your followers, and their followers – then provides a recommendation of who you might consider following, based on which of your followers follow whom. (confused? A nifty free app… try it, you’ll get the picture.
Ping.fm: A message posting site that supports 40+ social networking sites (Twitter, Facebook, flickr, LinkedIn, hi5, del.icio.us, Mashable, friendfeed, etc.) Free. Mobile platforms, as well.
Yacktrack: Lets you enter a URL of a post that you want to see comments for. Search for comments on your content from various sources/other blogs that talk about your content.
Old Standbys – Shorten URLs: In a 140-character world (or in those cases where you need to cloak or have a URL alias, these (and other) sites can be very helpful. For bloggers/others, some also come with nifty metrics. All are free. BudURL has several upgrade for pay options. If you’re gonna tweet, you gotta shorten.
- BudURL – the one I’m experimenting with now. Nice metrics, free and options for small fee
Desktop Twitter the Seesmic/TweetDeck discussion.
Blackberry Ubertwitter discussion (sorry no experience with iPhone – don’t own one). Ubertwitter I’m experimenting w/this one real-time. Nice geo-locator feature that alerts you to everyone tweeting by GPS location. Very useful if you’re travelling and looking for local Twitter connections
INTERESTING BUT UNEXPLORED
Followformation: Launched 7/14, categorizes top Twitter users by area of interest (social media, tech, blogger, sports, etc).
backtype: a conversational search engine that strives to index and connect conversations from blogs and social networks
icerocket: free analytics, invisible tracker for blog site visits/other statistics. Live demo click here.
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