Other Popular Posts:   DIY Media Buying Or Not??     ScoopDog’s Blog Home Page       Email Scoop: CarlsonCOS@gmail.com      

rss buttonFor updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed.


ScoopDog’s Collection of Factoids and Trends Tracking Resource List

amazement(Read time:  2-3 minutes to scan; hours, if you want to play with the linksCalling all copywriters, marketing execs, Agency directors, and business -fact junkies of all flavours and kinds.  Here’s a go-to list when you have to dig out obscure information, get creative with copy and/or just want to win beers at the local bar.  If you have a favorite site, please let me know.


Data.gov A searchable data catalog center providing access to US federal agency information. Includes ranking list for information sets.  EPA, National Science Foundation, spending statistics, etc.

TrendHunter Free newsletter and for sale reports. Frequently the source content for Economist magazine, Financial Times, news broadcasts; read by big ad firms and tech giants.  An innovator in the use of crowd-sourcing as a means for trend identification.

BUBL – a catalogue of internat resources. A UK source for original article links, traffic reports, web server and web site surveys, geo trends and web characterization.

FClickZ Stats.  One of the web’s richest sources for studies, trends and data.  An aggregator for other-published material. Recent reports available include:  C-level exec Twitter and blog use, Sticky brands, Census data on US household internet access,  May cost-per-click data.

Federal IT Dashboard. Reporting and analytics on over 7000 information technology investments.

conversationprismThe Conversation Prism.  Way cool,  by Brian Solis, principal of FutureWorks PR, blogs at PR2.0, and JESS3. A living representation of Social Media and evolves as services and conversation channels emerge, fuse and dissipate. An evolution of Scoble’s starfish diagram.

Library of Congress Ask A Librarian. One of my all time favorite. Reference Librarians are at your service on-line to field any/all questions. This service is usually also available at local libraries.  Befriend a librarian, it can be the gateway to nearly real-time QA results.

Internet World Stats. Usage and population statistics.  A country-by-country comparison of population base and internet users. Year 2000 as a base with data comparisons up thru 2008 yearend.  Is also a reference center for many other resource links.

Science Facts.  Searchable database, random fact generator. From FirstScience, a community of ~1/2 million from professionals to students to the just intellectually inquisitive. 

 MIT.edu: research news and the the MIT labs, centers and programs You can get totally lost wandering this rich site and resource repository.


Measurement: It’s not just about the numbers, it’s also about measuring the effect. One site that tackles this discussion is MeasurementCamp.

Reminder regarding the sourcing: this is just a collection of sites with data. I’m not endorsing nor commenting on validity of methodology or process. I’d welcome any further site recommendations and/or data links if you’d care to submit a URL to the comment section.



Welcome! If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, rss buttonplease subscribe to my RSS feed.